Dr. Rao conceived the innovative course Creativity and Personal Mastery(CPM). Students found it so overwhelmingly powerful that it remains the only business school course in the world to have its own alumni association.

He was an executive at Warner Communications and McGraw-Hill and later taught CPM at some of the world’s leading business schools, including  Columbia, Kellogg School of Management at Northwestern University, London Business School, and Haas School of Management at the University of California at Berkeley.

The course shows students how to discover their unique purpose, creativity and happiness, through group work and a philosophical perspective. Its popularity has led to write-ups in The New York Times, The Wall Street Journal and dozens of other publications.

Rao is also an executive coach to senior business executives, whom he helps find deeper meaning and engagement in their work. He has been a keynote speaker at many prestigious conferences around the world.

His programs have helped thousands of executives and entrepreneurs all over the world discover deeper meaning, and enabled them to achieve quantum leaps in effectiveness. Graduates of Rao’s workshops have become more creative and more inspiring leaders.

He’s the author of Are You Ready to Succeed: Unconventional Strategies for Achieving Personal Mastery in Business and Life, and has been a contributor to Forbes, Fortune, Harvard Business Review, and Inc . His latest book is titled Happiness at Work: Be Resilient, Motivated, and Successful – No Matter What.